blogging

The Future of Blogging…

07.29.16

The Future of Blogging

Something I’ve been thinking a lot about lately is change……  I know that’s super open ended, but after my “I’m a hot mess and think I need to hire someone” you can probably sense that I’m thinking about change over here.  The thought of change can be equal parts exhilarating AND terrifying.  Also – just want to clarify that I don’t have the answer to the title of this post.  I just want to talk about it.  Heck, I’m just getting to the point where I feel comfortable with the blog thing and can offer advice to people starting out, how would I know what’s coming next???  What do you think about the future of blogging?  Blogger or not, is it something that you’ve thought about?

It’s not a secret that it’s all been changing for a while now, and it’s changing for everyone in a different way.  I started 2 years ago, so I have nothing to compare the “now” to.  The shift had already started before my blog was even a thought.  I honestly didn’t read blogs before the shift either……  But I’ve read the blog posts of the veterans who have been doing this for 5+ years and hearing them talk about the ways that blogging has changed is fascinating to me.  This one is particularly fascinating. And it’s from 2 years ago…..

I LOVE creating blog content as well as the social aspect of blogging, but I have to think that the shift is leading to something better.  Blogging is oversaturated and can feel tired (as a reader) because of that.  The social part of it also seems to have disappeared.  (So they say.)  Again, I wasn’t around when commenting on blog posts was how you communicated with that blogger, but now it’s turned into a quick like or share.  Is there anything wrong with that? I don’t think so.  Some people do.  It’s just what has happened, and I think it’s important to recognize the change but not resent it.  I will never quit blogging, as it’s what got me started with my design biz, but I am so open to any kind of change.  I’m not planning on doing anything abruptly, but I am always thinking in that way………..

Bottom line, I see this platform as a platform that has a lot of potential to turn into whatever you make of it.  It’s a form of community, which will never go away, change, yes, but it will never go away.  People will always “connect” over their hobbies and interests.  This is a platform that is rapidly changing, and depending on your reader, you either change with it or not.

Has anyone jumped on the video train?  With snapchat being the hottest new social media and webisodes/podcasts starting to emerge, I wonder if blogging will morph into that?  I could never in a million years see myself sharing a video of me talking.  I cringe when I talk on Snapchat, because like I’ve said, I’m just don’t communicate well.  I do like watching the webisodes and podcasts though.  Studio McGee launched their first webisode this week and honestly, it’s going to compete with my favorite TV shows.  Young House Love & Chris Loves Julia are the design podcasts I’ve discovered.  Any more out there?

So what do you think?  What’s your guess of what blogging will be in 5 years? Or better yet, what do you WANT it to be?

xx,

Claire

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15 comments on “The Future of Blogging…”

  1. I am also new to the blog world with a year under my belt, so I can not comment too much on the past changes. However, I totally agree that videos will become more and more wide spread. I think videos would be a great tool to share DIY projects too, but I haven’t been brave enough to do one yet!

  2. I am not a fan of videos, but they obviously have their place. For certain kinds of content, I think they’re great. But then I’m not a big TV watcher, either, so.

  3. I think mixing in videos with good photos is so important. And with IG and snapchat pretty much replacing blogs (my opinion why blogs are less popular now) some people just don’t have the attention span to sit and read long blog posts anymore. I really appreciate the time and effort takes to put a blog post together vs. taking the easy road, and I still enjoy reading details, but I know others don’t feel the same. I’m sure it is a delicate balance to please everyone!

    1. Very good point there, Emily! I agree with you on the reasoning why blogs are less popular nowadays. That, and the blogging world being oversaturated….. I think it’s all interesting to think about!

      1. I like a mix of video and written material simply because I’m not always in a place I can watch or listen to something, but I can read. Also, you should check out the Clever podcast. They interview all kinds of designers and it’s so good!

  4. I started blogging for fun about 7 years ago and it’s remained just a hobby as I’ve worked full-time in the design industry. Lately I think that blogging has really taken a back seat to Instagram. I often see great designers who write a whole paragraph or two on Instagram instead of updating their blogs. Perhaps it has to do with a lack of time to develop a full blog post, maybe it’s because they only have one great image to share and discuss, or maybe it’s because you can edit and post so quickly using an app and lots of people will see it immediately.

    Bloggers (or the new term “influencers”) are getting thousands of likes and comments on social media versus just a handful of comments on a blog, and it makes me wonder if one good photo is all people really “have time” to adequately consume. I think that if you’re into reading blogs, then you’ll click over and interact with the writer, but if you’re not especially into the consumption of design content like we are, perhaps a “like” is all you have to really contribute.

    With that being said, I’m learning that makeovers and reveals get the most page views because there’s a promise of more related images. I’m also learning about how not to give away my “money shot” on social media if I want my followers to really read a post. That’s another thing, sadly, we measure our blogging success by the number of followers we have across platforms, instead of in the old days when we were just happy to see our voice and ideas in print. It’s hard to hold on to that.

    Something else I’ve noticed is that banner ads used to be a big thing in blogging, and now it’s all about sponsored content and monetizing your social media accounts. Young House Love’s podcast really summed that topic up well.
    I followed their blog, almost from the beginning, and to watch them give away all that free product to their readers, instead of keeping it for themselves was truly amazing. They were true caveliers in the blogging game because others were using free products to create content. I was shocked to see how lucrative sponsored posts are! But rightly so. People are blogging less for fun, and more so to make a living, which is definitely not a bad thing, just a shift. Overnight it seems that blogging became a viable career option. Which is kinda cool to see. Thanks for asking such good questions, Claire, and keep up the good work. I enjoy following along. 🙂

  5. I almost always skip videos when I’m reading my blogs. My children are usually really loud, so it makes it hard to hear/focus on video content. I love being able to peruse photos and written content at my own pace, stopping when I need to open a string cheese or help resolve an argument.

  6. I’m really glad you posted this because when I decided to start blogging (again) my exact words were… Why would I do that? It’s so old school and I missed the band wagon. But then I remembered what starting a blog did for me the first time. It OPENED DOORS. It led to a booming photography business. I walked away from blogging for photography but something kept calling me back. Some days I question what the heck I’m doing and why I returned to the world of blogging and I struggle with doubt. Why am I doing this? Does anyone still even read blogs? Am I too late to the game? Then I step back and remember that blogging can open doors and lead to opportunity. Not to mention, I love writing and it is a place for me to share that love. So… Things might move toward video and snapchat but I will always have a special place in my 💗 For blogs.

  7. I can’t comment on how the blogging world has changed. Only have two years under my belt. But, I will say that I don’t watch videos. It’s mostly because I am hard of hearing and have trouble understanding what people say.

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